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Honest Reviews

AI Tools & Reviews

We test AI tools so you do not have to. Honest reviews, clear ratings and practical advice to help you choose the right tools for your business.

ChatGPT

AI Assistants

The most popular AI assistant for writing, answering questions and brainstorming. Useful for drafting emails, creating social media posts and summarising information.

Price:Free — £20/month
Best for:Writing, emails, ideas

Our Verdict:

Best all-round AI assistant for small businesses. The free version is surprisingly capable.

Zapier

Automation Tools

Connects your apps and automates workflows without coding. Move data between tools, trigger actions automatically and eliminate repetitive tasks.

Price:Free — £50+/month
Best for:Connecting apps, automating tasks

Our Verdict:

The gold standard for automation. Takes time to learn but worth it once set up.

Calendly

Booking Tools

Lets customers book appointments directly into your calendar. Reduces back-and-forth messaging and no-shows with automatic reminders.

Price:Free — £12/month
Best for:Appointment booking

Our Verdict:

Simple, effective and customers love it. Essential for any service business.

WhatsApp Business

Chatbot Platforms

The business version of WhatsApp with automated replies, labels for organising chats and a product catalogue. Your customers already use WhatsApp.

Price:Free
Best for:Customer messaging

Our Verdict:

Free and your customers are already there. A no-brainer for UK businesses.

Make (Integromat)

Automation Tools

A powerful automation platform with a visual builder. More flexible than Zapier for complex workflows, with better pricing for high-volume tasks.

Price:Free — £30+/month
Best for:Complex automations

Our Verdict:

Great Zapier alternative with better value on higher tiers. Visual builder is excellent.

Tidio

Chatbot Platforms

Live chat and AI chatbot for websites. Easy to set up, looks professional and can handle common customer questions automatically.

Price:Free — £25/month
Best for:Website chat

Our Verdict:

Good entry-level chatbot. Easy setup but AI capabilities are limited on cheaper plans.

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